Over the past year, Wendy Huckaby has been providing leadership in moving the 4-H Clover Update county newsletter for families and volunteers from its current pdf format to an e-newsletter. The goals are to make the information accessible from any mobile device (smart phones, tablets, etc.), and bring our newsletter in line with organizational communications best practices and use of technology.
After gathering input from leadership, RDs and a focus group of educators, program coordinators, and county and regional support staff, the following plan to implement the new 4-H Clover Update e-newsletter was developed:
Timeline: The plan for implementation is to switch to the new e-newsletter format on October 1, to coincide with the beginning of the new 4-H program year.
Content: Program Coordinators and Educators will continue to submit their articles and events to the RSS (county, region) or Amy Gregoria (state), as applicable,
Operations: RSS or Amy will enter the articles and events on the county 4-H web page. This will bring consistency to our county 4-H web pages, ensuring that they are always up-to-date and populated with the most recent state and county news from 4-H. In the counties where the CSS have been able to consistently keep the county 4-H web pages up-to-date, the RD may decide with the RSS and CSS to continue this operational procedure. After the articles and events are posted on the county 4-H web pages, RSS will then create and send the enewsletters for the counties.
Communications: The September Clover Update and county 4-H web pages will include an article announcing the new format to 4-H families and volunteers. 4-H families and volunteers will receive their first 4-H Clover Update e-newsletter on Oct. 1.
We are excited about this great improvement in our communications with 4-H families and volunteers!